FLUX FUTURE HOMES
Wherever we look, the pace of acceleration has not decreased a bit during the past year; the gap is vanishing between the imagined future (sci-fi) and the reality of tomorrow (sci-fact). Our whole world has become much more “fluid”. Therefore, identifying the driving forces behind transformative megatrends in time has become more crucial than ever to business strategy makers. The expansion of cognification, industrial digitalization, customer focus and user experience all span the well-known trends, shaping our future. It seems that in the future shaped by the above-mentioned megatrends, customer experience will be the key and the main indicator of business success. The aim is to provide the customer a positive emotional state of mind, which – in most cases – may best be described by the words “safety”, “comfort” and “empowerment”, put it differently to create a safe harbor in the ever-changing world, where we can make ourselves at home.
As home is much more than a house. It is a special state of mind, and the customers want to enjoy this comfort, safety and empowerment in all walks of their lives: at work, in their cities and, of course, in any field of service they engage with.Although various people picture the future very differently, they all agree on one thing. Without us, energy suppliers and utility companies, none of the visions can come true. If you prefer, our service has never been as important as now. Whether it is about technological or cultural changes, none of them can be implemented without the service we provide directly or indirectly.
Of course, this also brings major challenges for our industry, since despite increasing complexity, expected security of supply does not fall, rather it keeps on growing. The more complex a system is, the more attention it requires. What’s more, it gets even more complicated as our entire world becomes more dynamic and moves towards a constant state of update-upgrade, which we have no choice but to follow.
Omit even just a few updates, and we immediately limit our future possibilities. And we must perform this amidst fundamental changes of our complete value chain, including new ways of generating, trading, transmitting, supplying, distributing or consuming energy. This is why we have to continue with the line of questions initiated two years ago – which made all of us face the facts, sometimes brutally frankly. How we can “outsmart” the future and establish future-proof, resilient living spaces, business and infrastructure? In other words, how our future homes will look like.